Recent Blog Posts
Custom Influencer Audiences: The Future of Targeting
Custom Influencer Audiences: The Future of Targeting Certain individuals are better positioned to engage policymakers using their relationships, expertise, and/or celebrity–at Statara we call these people Influencers. How can you reach them? Statara builds [...]
Using Data to Make all Politics Local and Personalized
Using Data to Make all Politics Local and Personalized As Congress and state legislatures are coming back into session, elected representatives of the American people are beginning the arduous work of creating multitudes of public [...]
The Definition of Insanity
The Definition of Insanity It shouldn’t take Einstein to explain that 2022 has been a challenging year for the cannabis industry. Yet, Einstein defined insanity as doing the same thing over and over and expecting [...]
Statara’s Data Dictionary
Statara's Data Dictionary When Washington changes, so does the nexus of influence Now is the time to plan ahead, understand your audience and how they engaged in the election, and assess the new spheres [...]
Post-Election Analysis
Post-Election Analysis Do you have a plan to measure how effective your electoral work was this election year? The day after the election, your stakeholders and donors will ask if your efforts to turnout [...]
Don’t waste your money on people who already voted
Don’t waste your money on people who already voted Are you encouraging voters to turnout for 2022 elections, but unsure if you are wasting money sending mail, texts and ads to people who already [...]
