Recent Blog Posts
Achieving Data Excellence: A Deep Dive into Data Hygiene, First-Party Data Enhancement, and Identity Resolution
In today's data-driven world, accurate, timely, and relevant data is the lifeblood of any successful marketing and engagement strategy. This necessitates a meticulous focus on data hygiene, first-party data enhancement, and identity resolution. This [...]
Mistaken Age: Ensuring Accurate Marketing and Compliance
Understanding the concept of "Mistaken Age" is crucial in today's data-driven marketing landscape. This blog post will delve into the intricacies of Mistaken Age and its implications on targeted advertising campaigns. We will begin by [...]
Here’s Why We’re Celebrating!
It is with great pleasure that I write to you today to celebrate Statara’s 1-year founding anniversary. It's been a remarkable journey, and we've come a long way since our early days as a [...]
Custom Influencer Audiences: The Future of Targeting
Certain individuals are better positioned to engage policymakers using their relationships, expertise, and/or celebrity–at Statara we call these people Influencers. How can you reach them? Statara builds and maintains Statara Identity Insights, a national database that [...]
Using Data to Make all Politics Local and Personalized
As Congress and state legislatures are coming back into session, elected representatives of the American people are beginning the arduous work of creating multitudes of public policies and regulations. These policies aren’t made in a [...]
The Definition of Insanity
It shouldn’t take Einstein to explain that 2022 has been a challenging year for the cannabis industry. Yet, Einstein defined insanity as doing the same thing over and over and expecting a different result. In [...]
Press
Statara Launches Identity Insights on Snowflake Marketplace
Statara's unparalleled data now publicly available on Snowflake Marketplace WASHINGTON, May 5, 2023 /PRNewswire/ -- Statara Solutions, LLC has announced that its Identity Insights data will now be available through Snowflake Marketplace, an analytics and data management platform powered [...]
MediaJel And Statara Join Forces To Transform Cannabis Marketing
MediaJel, a digital marketing leader in regulated industries, will unveil details on an innovative partnership with Statara Solutions, a top data and marketing solutions provider for identity resolution and age-compliance, at the Benzinga Cannabis Capital Conference on Tuesday. The [...]
Truthset Recognizes Statara for Data Accuracy Across Key Categories
WASHINGTON, Nov. 16, 2022 /PRNewswire/ -- Statara's Identity Insights continues to achieve some of the highest rankings in Truthset's Q3 2022 Truthscore Index Release, the industry's leading recognition for data accuracy, quality, and transparency. Truthset acknowledged the [...]
Statara Taps Stirista’s Fusion Data Transformation Program to Help Brands Maximize 1to1 Reach
New Data Analytics Player Turning Custom Audiences into Revenue Growth Opportunities for Cannabis-related and other Brands with Stirista's Exclusive Monetization Partner Program WASHINGTON and SAN ANTONIO, March 18, 2022 /PRNewswire-PRWeb/ -- Statara Solutions, a full-service data, analytics, public affairs, [...]
After years harnessing data for Democrats, these political vets are going corporate
After years harnessing data for Democrats, these political vets are going corporate At 42, Democratic tech leader Lindsey Schuh Cortés is a three-time CEO, but don’t expect a partisan mission statement on her new [...]