Graduation season is more than just a milestone — it’s a pivotal opportunity for universities and colleges to forge meaningful, long-lasting relationships with new alumni. As graduates celebrate their achievements and step into their next chapter, advancement teams have a unique window to nurture that pride and excitement into something powerful: lifelong engagement and recurring donor support.
But transforming that emotional connection into sustained giving takes more than just well-wishes and a generic fundraising appeal. It requires data-driven strategies, targeted outreach, and smart technology — exactly what Statara delivers.
The Post-Graduation Challenge: Staying Top of Mind
Once graduates leave campus, their lives move fast. New jobs, relocations, graduate school, personal milestones — your institution’s messages must cut through this noise and remain relevant. The biggest hurdle many advancement teams face is maintaining accurate contact information and crafting personalized appeals that resonate.
Unfortunately, too many institutions are working with outdated alumni records, incomplete data, or fragmented outreach strategies that fail to connect.
The Statara Solution: Smarter Alumni Engagement
Statara partners with colleges and universities to help them build stronger connections with recent graduates — right from the start. Our approach combines clean data, strategic segmentation, and integrated outreach tools to help you maximize engagement and inspire giving.
Data That Works as Hard as You Do
The foundation of any successful alumni program is reliable data. Statara provides:
- Data hygiene and appends that keep your records accurate, filling in missing phone numbers, email addresses, and home addresses — so you reach your alumni where they are today.
- Government-verified data sets to ensure you’re working with the most trusted, up-to-date information.
- Ongoing updates to keep your alumni lists clean and actionable.
This means no more wasted mailers, bounced emails, or phone calls to outdated numbers. Instead, you’ll connect with alumni confidently — and personally.
Segmentation That Strengthens Relationships
Not every graduate is the same. Our team is here to help you go beyond broad outreach and create targeted campaigns that speak to individual experiences and affinities.
We help you segment alumni by:
- Graduation year and degree program
- Campus activities and affiliations
- Past giving or volunteer history
- Geographic location
- Predicted giving potential
With these insights, your team can tailor messaging — whether inviting grads to young alumni events, encouraging support for specific programs, or introducing giving societies that match their passions.
Integrated Outreach to Inspire Action
Reaching new alumni requires a thoughtful mix of channels. Statara’s multi-modal outreach tools make it easy to:
- Launch email, phone, and digital campaigns that reinforce each other and extend your reach.
- Leverage data dashboards to track performance, so you know what’s working and where to adjust.
- Create a seamless experience for graduates, making it easy for them to engage and give.
Our tools are designed to help your team work smarter — not harder — while delivering measurable results.
Turning First-Time Donors into Lifelong Supporters
The first gift is only the beginning. Statara helps you:
- Make the first ask count by reaching out when alumni pride is highest and engagement is strongest.
- Nurture first-time donors with tailored follow-ups that reinforce the impact of their gift.
- Lay the groundwork for recurring giving, creating lasting relationships that sustain your institution’s mission.
By pairing the right message with the right data at the right moment, you can turn that emotional graduation high into a lifetime of support.
Now Is the Time to Strengthen Alumni Connections
Graduation season gives your institution a powerful moment to build relationships that last. Statara’s data-driven solutions ensure you don’t miss this opportunity to engage graduates and grow your donor base.
