Recent Blog Posts
The sunset of cookies: Embracing real-time intent data for B2C marketing
The sunset of cookies: Embracing real-time intent data for B2C marketing The digital marketing ecosystem is in a state of flux with the phase-out of third-party cookies. This seismic shift is not just a [...]
AdVantage360: Transforming Intent into Impact
AdVantage360: Transforming Intent into Impact In today’s competitive digital marketing landscape, achieving a return on ad spend (ROAS) that surpasses industry benchmarks is no easy feat. For one of our clients, a marketing agency [...]
Admissions Officers, Prepare for the Summer Melt
Admissions Officers, Prepare for the Summer Melt As high school comes to a close each year, colleges and universities across the country face a recurring challenge known as the Summer Melt. Despite being accepted [...]
Beyond the 420 Surge: Using Data to Drive Success
Beyond the 420 Surge: Using Data to Drive Success In cannabis sales, the calendar plays a crucial role in sales and customer engagement. As the industry gears up for 420, sales soar, and businesses [...]
Election Reflection: Measuring the Impact of Campaigns
Election Reflection: Measuring the Impact of Campaigns As the dust settles from yesterday's elections, it's time to turn our attention to one of the most critical aspects of the political process: measuring the effectiveness [...]
Avoiding the Pitfalls of Data Decay with Online-Offline Data Linking for Alumni and Postgraduate Progress
Avoiding the Pitfalls of Data Decay with Online-Offline Data Linking for Alumni and Postgraduate Progress Introduction Data decay, the inevitable decline in the accuracy and completeness of data over time, is a significant challenge [...]
