Recent Blog Posts
The data you didn’t ask for: How predictive analytics is quietly rewriting fundraising and advocacy strategy
The data you didn’t ask for: How predictive analytics is quietly rewriting fundraising and advocacy strategy Leading with predictive analytics and AI requires leadership that is comfortable asking uncomfortable questions. In mission-driven organizations—whether leading [...]
The Critical Role of Streaming and Data Integrity in Advocacy Campaigns
The Critical Role of Streaming and Data Integrity in Advocacy Campaigns The battle for attention has never been more intense. Advocacy groups, political campaigns and cause-driven nonprofits are navigating an environment where traditional media [...]
Statara Identity Insights: Transforming Consumer Insights into Market Expansion
Statara Identity Insights: Transforming Consumer Insights into Market Expansion Now, more than ever, understanding market potential and optimizing customer acquisition can be complex. For one of our clients—a direct-to-consumer sustainability subscription service—this challenge was especially [...]
11 ways companies can safeguard customer marketing data
In a tight economy and competitive marketplace, with consumers holding their pocketbooks closer and rethinking their spending habits, the last thing a brand wants to do is lose their trust due to a data [...]
From linear to on demand: The winners of media in 2024
From linear to on demand: The winners of media in 2024 As the media landscape keeps shifting, streaming TV and audio are becoming the go-to platforms for digital marketing. These channels are rewriting the [...]
Statara Media Platform: Transforming Intent into Impact
Statara Media Platform: Transforming Intent into Impact In today’s competitive digital marketing landscape, achieving a return on ad spend (ROAS) that surpasses industry benchmarks is no easy feat. For one of our clients, a [...]
