Recent Blog Posts
17 steps to align biz marketing strategies with company core values
17 steps to align biz marketing strategies with company core values In the growing world of misinformation and declining B2C trust, companies must remain vigilant to ensure the messaging their brand is communicating internally [...]
The sunset of cookies: Embracing real-time intent data for B2C marketing
The sunset of cookies: Embracing real-time intent data for B2C marketing The digital marketing ecosystem is in a state of flux with the phase-out of third-party cookies. This seismic shift is not just a [...]
Statara Media Platform: Transforming Intent into Impact
Statara Media Platform: Transforming Intent into Impact In today’s competitive digital marketing landscape, achieving a return on ad spend (ROAS) that surpasses industry benchmarks is no easy feat. For one of our clients, a [...]
Admissions Officers, Prepare for the Summer Melt
Admissions Officers, Prepare for the Summer Melt As high school comes to a close each year, colleges and universities across the country face a recurring challenge known as the Summer Melt. Despite being accepted [...]
Beyond the 420 Surge: Using Data to Drive Success
Beyond the 420 Surge: Using Data to Drive Success In cannabis sales, the calendar plays a crucial role in sales and customer engagement. As the industry gears up for 420, sales soar, and businesses [...]
Election Reflection: Measuring the Impact of Campaigns
Election Reflection: Measuring the Impact of Campaigns As the dust settles from yesterday's elections, it's time to turn our attention to one of the most critical aspects of the political process: measuring the effectiveness [...]
