Recent Blog Posts

Custom Influencer Audiences: The Future of Targeting

By |February 17th, 2023|

Certain individuals are better positioned to engage policymakers using their relationships, expertise, and/or celebrity–at Statara we call these people Influencers. How can you reach them? Statara builds and maintains Statara Identity Insights, a national database that [...]

The Definition of Insanity

By |December 19th, 2022|

It shouldn’t take Einstein to explain that 2022 has been a challenging year for the cannabis industry. Yet, Einstein defined insanity as doing the same thing over and over and expecting a different result. In [...]

Statara’s Data Dictionary

By |October 24th, 2022|

When Washington changes, so does the nexus of influence Now is the time to plan ahead, understand your audience and how they engaged in the election, and assess the new spheres of influence inside [...]

Post-Election Analysis

By |October 17th, 2022|

Post election analysis Do you have a plan to measure how effective your electoral work was this election year? The day after the election, your stakeholders and donors will ask if your efforts to [...]