Press
From linear to on demand: The winners of media in 2024
From linear to on demand: The winners of media in 2024 As the media landscape keeps shifting, streaming TV and audio are becoming the go-to platforms for digital marketing. These channels are rewriting the [...]
American Strategies and Real Strategies Merge with Statara Solutions
FOR IMMEDIATE RELEASE American Strategies and Real Strategies Merge with Statara Solutions Combination Creates a Data-Driven Powerhouse Under Statara Solutions Brand Offering Integrated Opinion Research, Advocacy, Analytics and Media Buying Solutions Across Public Affairs, [...]
Bryan Whitaker Of Statara Solutions On The Future Of Adtech
Bryan Whitaker Of Statara Solutions On The Future Of Adtech Advertising technology is rapidly evolving, transforming the way brands connect with consumers. From programmatic advertising to data analytics, the adtech industry is driving innovation [...]
Statara Solutions Cements Groundbreaking Partnership with Proximic by Comscore to Enhance the Statara Media Platform
New Contextual Viewership-Based Data Coupled with Real-time Intent Data Enables Hyper-Targeted CTV Campaign Performance WASHINGTON, Sept. 5, 2024 /PRNewswire-PRWeb/ -- Statara Solutions, a data analytics and customer intelligence solutions provider, today announced a groundbreaking partnership with Proximic by [...]
The sunset of cookies: Embracing real-time intent data for B2C marketing
The sunset of cookies: Embracing real-time intent data for B2C marketing The digital marketing ecosystem is in a state of flux with the phase-out of third-party cookies. This seismic shift is not just a [...]
The Perils of Bad Data: How Inaccurate Data Can Compromise Your Cause’s Reputation
The Perils of Bad Data: How Inaccurate Data Can Compromise Your Cause’s Reputation As campaigns and causes fight for voter, constituent and policymaker’s attention, the accuracy of an organization’s data is now more critical [...]
