New Poll Released by Statara Solutions Shows Voters’ Concerns Around Misinformation, Government Distrust
Washington, D.C. – Today, Statara Solutions, LLC released the results of a poll they conducted that found many voters harbor strong distrust in foundational elements of democracy, including the U.S. government, social media, cable news stations, talk radio, traditional newspapers, and issue experts. The majority of participants trust information:
- From the U.S. government most/some of the time;
- From social media sites not often or never;
- From cable news stations most/some of the time;
- From talk radio not often or never;
- From traditional newspapers most/some of the time; and
- From issue experts most/some of the time.
The poll also asked participants which they felt to be the bigger problem: The spread of misinformation and conspiracy theories, or the government and media lying to or withholding information from the public. The poll found that 51.9% of participants believe misinformation and conspiracy theories are the bigger problem (39.5% strongly and 12.4% somewhat), and 48.2% of respondents believe government and media lying to be the bigger problem (38.5% strongly, 9.7% somewhat).
“As advocacy groups, media and candidates on both sides of the aisle head into election year, these findings can help inform communications and outreach strategies,” said Bryan Whitaker, CEO at Statara Solutions. “Trust needs to be built with voters across the political spectrum who remain very wary of misinformation, the media, and the government.”
The poll was fielded among a randomly selected online non-probability panel sample consisting of 1,121 American adults. The poll was conducted from August 15 to August 30, 2023.
Statara is an innovative provider of data analytics and customer intelligence solutions. Our specialized identity resolution strategies including data hygiene and first-party data enrichment equip advocacy groups and corporate affairs campaigns, colleges and universities, and regulated consumer brand marketers with the critical insights and capabilities to execute their marketing campaigns. With our Digital Audiences, brands can launch targeted campaigns in full confidence that consumer data privacy and compliance will be upheld. Our experienced team of strategic consultants and data scientists ensure that our identity resolution, digital audience and activation solutions deliver optimized decision-making, personalized marketing and superior customer experiences. Statara is a business -unit of holding company TARA Group. For more information, visit www.statara.com.