How Will You Advertise in 2025? Here’s What 3 Industry Leaders Predict

As part of our 2025 predictions series, we reached out to three companies that specialize in new (and refined conventional) ways to advertise to consumers. They are all relevant to MULO (multi-location) brands, along with targeted creator marketing, retail media, and other new (and old) forms of marketing.

As streaming media becomes a more significant part of the advertising landscape, marketers look closely at personalization and attribution. However, email marketing still plays a role in the ecosystem, with brands using data to advertise to consumers where they are when they are looking to buy.

Brian Cardona, AtData President says:

“The shift to streaming is redefining how brands engage with their audiences, and as this happens, the email address remains the critical cornerstone of the digital identity framework. Transcending its role as a mere point of contact, email is the connective thread that integrates subscription data, behavioral insights, and cross-channel engagement. 

Email address intelligence amplifies this value by enabling brands to transform fragmented data into actionable insights. Enriched with demographic, behavioral, and contextual layers, marketers can deliver personalized campaigns that mirror the hyper-tailored content curation consumers now expect from streaming platforms.

Equally significant is safeguarding data integrity. As streaming platforms contend with the challenges of account fraud and misuse, email-based risk detection becomes an indispensable tool for operational resilience and for fostering trust in a highly competitive and increasingly saturated market. As the unifying axis of digital interaction, email enables brands to orchestrate cohesive, contextually-relevant experiences across streaming ecosystems, social platforms, programmatic, and beyond.”

Bryan Whitaker, Statara Solutions CEO predicts:

“Digital marketing strategies will increasingly lean on streaming audio and TV platforms, reducing dependence on traditional channels like linear TV. These modern outlets provide advanced targeting capabilities, creative adaptability, and instant performance data—key features for reaching today’s audience seeking on-demand, tailored content. As consumers continue to abandon conventional media in favor of personalized, mobile-friendly options, marketers are expected to allocate more of their budgets to streaming. This shift will enable the creation of impactful campaigns that engage audiences and deliver measurable results.”

Aaron Grote, Stirista VP of Digital Products believes:

“As legacy giants in the industry divest from traditional cable networks, we’ll see a consolidation in how consumers access premium CTV (Connected TV or streaming) content. The most in-demand content will centralize into fewer, more significant distribution points, leaving a polarized ecosystem with a dominant big head, a long tail, and far fewer mid-market players.

For CTV buying, this shift will make unique value-added capabilities critical, going beyond the basics of media buying. Without a clear, differentiated story to stand out among those accessing the same tier-one and long-tail content, many players will find themselves competing in a commoditized price war for advertiser dollars.”

As you craft your 2025 media plans, consider what these industry experts say, and also reserve some marketing investment dollars to join us at Street Fight LIVE 2025 on September 18th in Los Angeles. The theme and agenda will be announced early next year!

Original published URL: https://streetfightmag.com/2024/12/30/how-will-you-advertise-in-2025-heres-what-3-industry-leaders-predict/