Statara Identity Insights: Transforming Consumer Insights into Market Expansion

Now, more than ever, understanding market potential and optimizing customer acquisition can be complex. For one of our clients—a direct-to-consumer sustainability subscription service—this challenge was especially pressing.

A key driver of their historical growth, paid digital advertising, had become more difficult to manage in terms of both targeting and efficiency. As a result, customer acquisition costs (CAC) were increasing, making it harder to scale. To address these challenges, the client needed a more precise and data-driven approach to audience targeting and market expansion.

The Solution: Statara Identity Insights

To improve customer acquisition efficiency, the client implemented Statara Identity Insights, a combined identity resolution and data analytics solution known for its seamless integration with Snowflake and existing data infrastructures.

With Statara Identity Insights, the client was able to:

  1. Achieve High-Precision Identity Matching

Effective targeting starts with accurate data. Using personal identifiers such as addresses, phone numbers, and email addresses, the client was able to match over 90% of incoming customer records to Statara’s dataset.

This process was automated using:

  • Single-record lookup enabling real-time identity verification
  • Batch processing allowing large-scale data matching through Snowflake

By ensuring high match rates, the client gained a more comprehensive and reliable dataset to inform their marketing strategies.

  1. Enrich Customer Data with Statara Consumer Insights

Once customer records were matched, the client leveraged Statara Consumer Insights to identify patterns among both existing and prospective customers.

By integrating these insights, they were able to:

  • Analyze customer behavior and demographic trends
  • Identify high-propensity segments for outreach
  • Understand key similarities among their most valuable customers

This enriched database provided a data-driven foundation for market expansion strategies.

  1. Optimize Outreach and Budget Allocation

Armed with a more detailed customer profile, the client used Statara-enhanced data to:

  • Build and scale a direct mail program targeting high-conversion prospects
  • Optimize marketing spend, allocating budget more efficiently
  • Improve market expansion decisions, determining the best regions for growth

The Results: Improved Conversion Rates & Lower Customer Acquisition Costs

By leveraging Statara Identity Insights, the client transformed their customer acquisition strategy and achieved:

✅ 44% lift in conversion rates vs. direct mail campaigns that did not use Statara data:
✅ 50% lower CAC compared to traditional paid advertising channels
✅ Momentum for regional and national expansion, backed by data-driven confidence
✅ Renewed optimism for capital funding, as acquisition efficiency improved

With Statara-powered insights, the client successfully refined their targeting, reduced acquisition costs, and scaled their business efficiently— turning data into a strategic asset for sustainable growth.