Statara Solutions Expands Media Platform to Include Digital Audio Ads, Helping REALTORS® Reach and Influence Key Audiences

FOR IMMEDIATE RELEASE

Statara Solutions Expands Media Platform to Include Digital Audio Ads, Helping REALTORS® Reach and Influence Key Audiences

Innovative Digital Audio Advertising Empowers REALTORS® to Shape Housing Policy at Federal, State, and Local Levels

WASHINGTON, D.C. – March 26, 2025 – Statara Solutions, a leader in data analytics, customer intelligence and digital advertising, today announced the expansion of the Statara Media Platform to include digital audio advertising, enabling real estate professionals, associations, and advocacy groups to engage their target audiences on podcasts and streaming radio. This latest addition empowers REALTORS® and the National Association of REALTORS® (NAR) affiliates with new, high-impact ad buying tools to influence policies that shape the real estate industry at federal, state, and local levels.

“Digital audio advertising is a game-changer for REALTOR associations and real estate advocacy,” said Bryan Whitaker, CEO, Statara Solutions. “This expansion allows organizations to meet their audience where they are—online and on their favorite podcasts—ensuring real estate professionals have a powerful voice in shaping policies that impact homeownership and the housing market.”

The 2024 election cycle highlighted the power of podcast advertising, with more than 140.9 million podcast listeners expected in 2025. For NAR professionals, the ability to place 15- and 30-second targeted audio ads through the Statara Media Platform offers a unique opportunity to personalize engagement with their key audiences.

Key benefits of the expanded platform include:

Precision Targeting: Unlike traditional radio ads, podcast and streaming audio ads follow the listener, not the station. REALTOR associations can target key demographics searching for a first home, ensuring messages reach the right audience at the right time.
Programmatic & Private Marketplace (PMP) Options: Statara’s platform allows programmatic data-driven targeting as well as private marketplace (PMP) deals, where ads are placed on specific high-reach podcasts or online radio stations for greater impact.
Untapped Political Advocacy Channel: REALTOR associations can now leverage this new channel to educate policymakers and the public about issues affecting the real estate industry.

The Statara Media Platform users can now launch audio ad campaigns seamlessly within the platform, accessing top 20 podcasts, streaming radio, and more. For more information on setting up an audio campaign, visit statara.com.

About Statara Solutions
Statara is an innovative provider of data analytics and customer intelligence solutions, opinion research and media buying. Our specialized identity resolution strategies including data hygiene and first-party data enrichment as well as our award-winning media platform equip advocacy groups and corporate affairs campaigns, colleges and universities, and regulated consumer brand marketers with the critical insights and capabilities needed to execute their marketing campaigns. Combining our Digital Audience solutions with the Statara Media Platform, brands have access to unparalleled programmatic targeting capabilities to ensure that rich campaigns are delivered to high value prospects. Our experienced team of strategic consultants and data scientists ensure that our identity resolution, digital audience and media buying solutions deliver optimized decision-making, personalized marketing and superior customer experiences. Statara is a business unit of holding company TARA Group. For more information, visit statara.com.

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