We cut out the middlemen so more of your budget goes towards ads. You will have more exposure and impressions.

Make sure your ad dollars are going towards your ad buy.  With Statara Media Platform, you save time, save money, and get full transparency into every aspect of your campaign.

Best-in-class data: Utilize our in-house data at no extra cost, available instantly. With our platform, your campaigns are driven by precise, real-time data, ensuring you reach your target audience with pinpoint accuracy.

Premium Publishers – Position your ads within top-tier Connected TV (CTV) though our exclusive partnerships.

Complimentary Onboarding – Seamlessly integrate your proprietary data at no cost.

Unmatched Speed: With data ready to go as soon as it’s acquired, your campaigns hit the market faster, giving you a competitive edge.

Full Transparency with Detailed Ad Logs: Gain full visibility into your ad spend and campaign performance. Our platform provides comprehensive logs detailing who saw your ads and at what cost, ensuring every dollar is accounted for.

Comprehensive Reporting -Track your audience’s journey from engagement to action. Understand the full impact of your ads with our enhanced reporting tools.

Fraud Protection and Brand Safety: Collaborate with Media Rain Council (MRC) accredited partners to ensure your ads are fraud-free and your brand is protected.

FREQUENTLY ASKED QUESTIONS

1. Question: What is programmatic advertising, and how is it different from traditional ad buying?

Answer: Programmatic advertising uses data and automation to buy and place digital ads in real time. Unlike traditional ad buying—which involves manual negotiations and fixed placements—programmatic delivers ads to the right person, at the right time, on the right screen. It’s faster, more targeted, and more efficient.

2. Question: What’s the difference between Online Video (OLV) ads and Connected TV (CTV) ads?

Answer: OLV ads run on websites, mobile apps, and social platforms—like news sites and apps—on phones, tablets, and desktops. CTV ads run on televisions through streaming apps like Hulu or Disney+, delivered via Roku, Fire Stick, or smart TVs. The key difference is the screen: OLV plays on personal devices, while CTV plays on a television in a living room or similar setting.

3. Question: Are Over-The-Top (OTT) and Connected TV (CTV) the same?

Answer: The two terms are closely related, but not quite the same. OTT refers to the distribution method: content streamed over the internet–like Netflix and Hulu–which bypass cable or satellite providers. CTV refers to the hardware used to view that content—like smart TVs and connected devices (Roku, Fire Stick, Apple TV). So CTV is part of the OTT family, but OTT is the broader category.

4. Question: Where do CTV ads from the Statara Media Buying Platform appear?

Answer: Your ads can appear across major ad-supported streaming platforms such as Hulu, Disney+, and Sling. We access this premium inventory via AI technology through trusted ad exchanges, giving you broad reach in high-quality environments.

5. Question: What is “reach” and how is it different from impressions?

Answer: Reach is the number of unique individuals who saw your ad. Impressions are the total number of times your ad was shown—including repeats. For example, one person seeing your ad three times equals one reach and three impressions.

6. Question: Why might my ad appear on a web app, such as Mahjong. How is placement decided?

Answer:  Programmatic advertising focuses on reaching your exact audience online. If your target customer is visiting a Mahjong site, your ad may appear there. It’s about following your audience across the web, wherever they go.

7. Question: Can I choose specific websites, inventory, or types of content to include or block?

Answer: Yes, absolutely. We can include specific sites you’d like to appear on, and block ones you’d prefer to avoid. Whether it’s categories like politics, gaming, or certain types of news, we can tailor your campaign to fit your brand. We also use industry-standard brand safety tools to help keep placements appropriate and aligned with your messaging.