Built for Your Needs
Traditional DSPs weren’t built for advocacy groups, associations, universities, or regulated industries. Ours is.
Faster Launches
Activate campaigns in hours, not weeks.
More Reach, Less Waste
Exclude audiences who’ve already taken action. Focus your spend on the people who matter.
Data Advantage
Our in-house datasets and your first-party data are instantly integrated, at no extra cost.
Compliance Confidence
Features designed to keep political, advocacy, and regulated campaigns safe and effective.
Total Transparency
See every impression, every placement, every dollar. No markups or hidden fees.
Built For Precision. Powered By Data.
Transparent By Design.
The Statara Media Platform (SMP) combines premium inventory, unmatched data, and complete transparency into one powerful tool so every campaign dollar goes further.
FAQ’s
Programmatic advertising uses data and automation to buy and place digital ads in real time. Unlike traditional ad buying—which involves manual negotiations and fixed placements—programmatic delivers ads to the right person, at the right time, on the right screen. It’s faster, more targeted, and more efficient.
OLV ads run on websites, mobile apps, and social platforms—like news sites and apps—on phones, tablets, and desktops. CTV ads run on televisions through streaming apps like Hulu or Disney+, delivered via Roku, Fire Stick, or smart TVs. The key difference is the screen: OLV plays on personal devices, while CTV plays on a television in a living room or similar setting
The two terms are closely related, but not quite the same. OTT refers to the distribution method: content streamed over the internet–like Netflix and Hulu–which bypass cable or satellite providers. CTV refers to the hardware used to view that content—like smart TVs and connected devices (Roku, Fire Stick, Apple TV). CTV is part of the OTT family, but OTT is the broader category.
Your ads can appear across major ad-supported streaming platforms such as Hulu, Disney+, and Sling. We access this premium inventory via AI technology through trusted ad exchanges, giving you broad reach in high-quality environments.
Reach is the number of unique individuals who saw your ad. Impressions are the total number of times your ad was shown—including repeats. For example, one person seeing your ad three times equals one reach and three impressions.
Programmatic advertising focuses on reaching your exact audience online. If your target customer is visiting a Mahjong site, your ad may appear there. It’s about following your audience across the web, wherever they go.
Yes, absolutely. We can include specific sites you’d like to appear on, and block ones you’d prefer to avoid. Whether it’s categories like politics, gaming, or certain types of news, we can tailor your campaign to fit your brand. We also use industry-standard brand safety tools to help keep placements appropriate and aligned with your messaging.