Infographic from Statara titled "Identity, resolved." with "resolved." in bold yellow, set against a dark navy background. The Statara logo appears in the top right with the tagline "Know who, not just where." Below the header, a wide photo shows a bright spark of light streaking across a dark background, resembling sparks or light trails. Overlaid text reads: "More records matched. More of them resolved to a person." A white section is headed "What Changed." The body text reads: "Statara has upgraded the identity-resolution processes behind audience development, match and append, activation, and measurement. More records now carry a resolved link, and more of those links resolve to a specific person rather than a household. Impact varies by file, so a match test on your own data is the reliable measure." Three dark stat tiles follow, each with a large yellow number: 70.7% — Broader match coverage (up from 54.6%) 93.9% — Person-level precision (up from 84.7%) +56.5M — Records resolved to a person (up from 125.8M) A dark gray box headed "What this means for you" (in white) lists three icon bullet points, each with a bold yellow lead-in phrase: A clipboard icon: "More linked records" means more records to build from A radar/target icon: "Person-level resolution" can improve first-party match rates A bar chart icon: "Sharper identity" supports more precise measurement A bright yellow banner reads: "LIVE NOW in MyStatara.com" Three columns close out the infographic: Build: "Create customized audiences and download lists." Match & Enrich: "Match first-party data and append attributes. Ask us to re-run your file on the new data." Activate: "Turn Statara audiences into targeted media campaigns." The footer has a dark navy background with the Statara logo on the left. Small gray print reads: "Measured across Statara's standard universe of current-address records. Match coverage is the share of records with a resolved consumer link; person-level precision is the share of matched records resolving to an individual. No new categories of personal information; no change to Statara permitted-use, security, or compliance posture."