Recent Blog Posts
Achieving Data Excellence: A Deep Dive into Data Hygiene, First-Party Data Enhancement, and Identity Resolution
Achieving Data Excellence: A Deep Dive into Data Hygiene, First-Party Data Enhancement, and Identity Resolution In today's data-driven world, accurate, timely, and relevant data is the lifeblood of any successful marketing and engagement strategy. [...]
Here’s Why We’re Celebrating!
Here's Why We're Celebrating! It is with great pleasure that I write to you today to celebrate Statara’s 1-year founding anniversary. It's been a remarkable journey, and we've come a long way since our [...]
Custom Influencer Audiences: The Future of Targeting
Custom Influencer Audiences: The Future of Targeting Certain individuals are better positioned to engage policymakers using their relationships, expertise, and/or celebrity–at Statara we call these people Influencers. How can you reach them? Statara builds [...]
Using Data to Make all Politics Local and Personalized
Using Data to Make all Politics Local and Personalized As Congress and state legislatures are coming back into session, elected representatives of the American people are beginning the arduous work of creating multitudes of public [...]
The Definition of Insanity
The Definition of Insanity It shouldn’t take Einstein to explain that 2022 has been a challenging year for the cannabis industry. Yet, Einstein defined insanity as doing the same thing over and over and expecting [...]
Statara’s Data Dictionary
Statara's Data Dictionary When Washington changes, so does the nexus of influence Now is the time to plan ahead, understand your audience and how they engaged in the election, and assess the new spheres [...]
