Custom Influencer Audience
The Farm Bill is an essential legislation affecting many Americans’ lives. It is designed to address the issues of nutrition, conservation, and agriculture. To achieve the campaign objectives of helping to pass the Farm Bill, it is essential to identify the policymakers and their influencers who significantly impact the legislation and the process of amending and passing the legislation. This is where Statara’s Identity Insights audience data comes in.
Statara’s Identity Insights audience data is a tool that helps organizations identify the people who matter most to their campaigns. It allows them to build lists of influencers based on data about people’s employers, job titles, occupations, and residential proximity to the campaign target policymakers. This data is then used to onboard the list for digital ad buys, providing a way to reach these individuals online.
But that’s not all. Since Statara has Personal Identifiable Information (PII) on all these records, it can also provide these individuals’ phone numbers and addresses. This means that campaigns can seed these records into mailings, email programs, text messages, and patch thru robocall campaigns. By doing so, they can build an effective echo chamber around the target policymakers and their influencers.
Let’s take a closer look at how Statara’s Identity Insights audience data could be used by an advocacy organization to influence what’s in the Farm Bill and to help get it passed. The first step is to build a list of individual policymakers and their influencers believed to be essential to the legislation. These usually include Members of Congress and their staff, family, business partners, high-dollar donors, and close neighbors. The client provides this list based on campaign intelligence provided by lobbyists and grassroots or grasstops advocates who matter most to their campaign.
Statara then takes this list and matches it to their Identity Insights data set to get addresses, email addresses, landline phones, cell phones, and much more. This information is used to onboard the list for digital ad buys or to build a new list of Influencers based on data about their employers, job titles, and residential proximity to the campaign target. This data is then used to reach these individuals online through digital ads and other forms of digital marketing.
But that’s not all. Since Statara has PII on all these records, it can also provide these individuals’ phone numbers and addresses. This means that campaigns can seed these records into mailings, email programs, text messages, and patch through robocall campaigns. By doing so, they can build an effective echo chamber around the policymakers and their influencers.
The multi-channel effect of using Statara’s Identity Insights audience data is crucial to the success of the campaign. The campaign can reach its target audience in multiple ways by using digital marketing, mailings, email programs, text messages, and patch thru robocall campaigns. This ensures that the campaign message is heard loud and clear and resonates with the influencers who have the power to make a difference.
Every policymaker has a unique network or ‘sphere’ that they are influenced by. For example, policymakers like Senator Fetterman can significantly push the Farm Bill by leveraging their platform and credibility. Notes or messages from people within Senator Fetterman’s sphere of influence can be a powerful tool to push him toward supporting the Farm Bill. Advocacy campaigns targeting specific individuals that politicians listen to or communicate with regularly can move them to act.
By leveraging individuals within Senator Fetterman’s circle of influence, it is possible to move public sentiment and support behind the Farm Bill. Social media, personal messages, phone calls, and emails to his office from people he knows personally can all be effective means of communication that can help activate his interest and lead him toward advocating for the Farm Bill. By joining these voices with those of his constituents supporting this crucial legislation, legislators like Senator Fetterman can bring about positive change for farmers and their families and improve the health and well-being of the communities they serve.
In today’s age of digital marketing, finding the right audience is essential to the success of any campaign. Statara’s Identity Insights audience data has made this process easier and more efficient. By analyzing the behavior and characteristics of millions of individuals, this platform can pinpoint the perfect audience for any campaign. This means that advertisers can stop wasting money on irrelevant ads and focus on reaching those genuinely interested in their products or services.
The real power of Statara’s Identity Insights audience data lies in its ability to connect businesses with the people who matter most, ultimately leading to higher conversions and tremendous success.