Consumer Marketing

Accurate consumer marketing is essential for building strong and meaningful relationships with your target audience. By understanding the needs, preferences, and behaviors of your target audience, you can create campaigns that are relevant, engaging, and effective in driving conversions and growth. This requires a deep understanding of the target audience, which can be gathered through market research, consumer surveys, and other data-driven methods. 

Digital Audiences have become an indispensable part of consumer marketing, allowing businesses to connect with their customers in new and meaningful ways, and ultimately drive growth and success. With most consumers spending a significant amount of time online, it is essential for businesses to have a strong digital presence to reach their target audience effectively. Digital audiences provide businesses with valuable insights into consumer behavior, preferences, and purchasing habits, which can be used to tailor marketing campaigns and improve overall marketing effectiveness. Additionally, digital platforms offer a range of tools and technologies that enable businesses to engage with their audience, build relationships, and drive conversions. 

Digital Audiences

See all of our Digital Audience segments

In the digital age, audiences have never been more diverse and widespread. With the rise of the internet and mobile devices, people can access information, entertainment, and other content from anywhere in the world. This has created a new era of opportunity for businesses, organizations, and individuals to reach wider and more diverse audiences than ever before. However, this has also created new challenges in terms of understanding and effectively engaging these audiences.

The Importance of Targeting  

Digital audience targeting allows you to reach specific groups of people who are most likely to be interested in your offerings. By targeting specific groups of consumers based on their interests, behaviors, and demographics, you can ensure that your content is relevant and appealing to your target audience. This can increase engagement and conversions, and help build strong and meaningful relationships with your target audience. 

Successful targeting is accomplished by using data to identify and reach individuals who have demonstrated a high level of interest in similar products, services, or content in the past. This allows you to reach a highly engaged and relevant audience with your message, which can lead to increased engagement, conversions, and ultimately, better return on investment.

Statara creates powerful digital audiences that clients can use for digital ad buys. We capitalize on the hundreds of unique data points in our Data Dictionary to create over 70 unique audiences you can use for advocacy, consumer marketing, fundraising and more. By reaching the right people with the right message, you can increase the likelihood of conversions and reduce the amount of money you need to spend on advertising to reach your desired outcome. This can lead to more effective marketing campaigns and a higher return on investment.

The Benefits of Multiple Data Sources

Creating unique digital audiences based on data allows you to reach your target audience with a high level of precision and relevance. By leveraging data from a variety of sources, you can gain a more complete understanding of your target audience and their behaviors, interests, and preferences. 

Statara’s Identity Insights will help you identify the specific characteristics and behaviors that are common among your target audience, and create unique audiences that are more likely to be interested in your products, services, or content.

Improving the Customer Experience

Creating unique digital audiences based on data also allows you to improve the customer experience by delivering personalized content and experiences. When you have a deep understanding of your target audience’s behavior and preferences, you can create content and experiences that are tailored to their specific needs and interests at various points in their relationship with your brand. This can help build a stronger relationship with your target audience, increase engagement, and drive conversions. In today’s competitive digital landscape, providing a personalized experience is increasingly important for businesses looking to build long-term customer relationships and drive growth.

From voters to consumers and donors to activists, Statara has the people you’re trying to reach. Check out the Statara Digital Audience Library here [link].

You can access these audiences wherever you execute your digital ad buys.

Segment Name Segment Description
Government Verified Greater Than 21
 Consumers who are not verified greater than 21. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Supports Cannabis Legalization
 Consumers who support Cannabis Legalization. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Married
 Consumers who are married. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
No Children in Household
 Consumers who have no children in the household. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Senior Citizen in Household
 Consumers who are have a senior citizen in the household. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Parents with Children
 Consumers who are parents with children. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Parents with Children Under 6
 Consumers who are parents with children under 6. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Parents with Children Ages 6-10
 Consumers who are parents with children ages 6-10. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Parents with Children Ages 11-15
 Consumers who are parents with children ages 11-15. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Parents with Children Ages 16-17
 Consumers who are parents with children ages 16-17. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Urban
 Consumers who live in urban households. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Suburban
 Consumers who live in suburban households. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Rural
 Consumers who live in rural households. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Homeowner
 Consumers who are home owners. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Catholic
 Consumers who are Catholic. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Jewish
 Consumers who are Jewish. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Mormon
 Consumers who are Mormon. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Non-Religious
 Consumers who are non-religious. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
High School Education Only
 Consumers who are have a high school education. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
College Education
 Consumers who have college education. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
SOHO Small Office Home Office WFH Work From Home
 Consumers who are work from home. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Working Class/Blue Collar
 Consumers who are working class/blue collar. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Veteran
 Consumers who are veterans. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Spanish Speaker in Household
 Consumers who live with a Spanish speaker in the household. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Southeast Asian
 Consumers who are Southeast Asian. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Central and Southwest Asian
 Consumers who are Central and Southwest Asian. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Eastern European
 Consumers who are Eastern European. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
African-American
 Consumers who are African-American. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Middle Eastern
 Consumers who are Middle Eastern. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Jewish
 Consumers who are Jewish. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Mediterranean
 Consumers who are Mediterranean. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Native American
 Consumers who are Native American. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Far Eastern
 Consumers who are Far Eastern. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Polynesian
 Consumers who are Polynesian. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Scandinavian
 Consumers who are Scandinavian. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Western European
 Consumers who are Western European. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Hispanic
 Consumers who are Hispanic. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Vaccines
 Consumers who are interested in vaccines. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Married
 Consumers who are married. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very Liberal
 Consumers who are very liberal. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
More Liberal
 Consumers who are more liberal. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Middle of the Road Ideologically
 Consumers who are middle of the road ideologically. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
More Conservative
 Consumers who are more conservative. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very Conservative
 Consumers who are very conservative. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very Strongly Support Legalization Recreational Use
 Consumers who very strongly support legalization recreational use. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very Support Legalization Recreational Use
 Consumers who strongly support legalization recreational use. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Moderate Support Legalization Recreational Use
 Consumers who moderately support legalization recreational use. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Low Support Legalization Recreational Use
 Consumers who have low support legalization recreational use. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very Low Support Legalization Recreational Use
 Consumers who have very low support legalization recreational use. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very Likely Cannabis Consumers
 Users who are very likely cannabis consumers. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Somewhat likely Cannabis Consumers
 Users who are somewhat likely cannabis consumers. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Unlikely Cannabis Consumers
 Users who are unlikely cannabis consumers. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very unlikely Cannabis Consumers
 Users who are very unlikely cannabis consumers. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very likely Cannabis Consumers
 Consumers who very likely have a cannabis purchase intent. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Likely Cannabis Consumers
 Consumers who likely have a cannabis purchase intent. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Unlikely Cannabis Consumers
 Consumers who unlikely have a cannabis purchase intent. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very unlikely Cannabis Consumers
 Consumers who unlikely have a cannabis purchase intent. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Likely Cannabis Consumers
 Consumers who unlikely have a cannabis purchase intent. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very Low Support Legalization Recreational Use
 Consumers who have very low support legalization recreational use. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very Likely Cannabis Consumers
 Users who are very likely cannabis consumers. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Somewhat likely Cannabis Consumers
 Users who are somewhat likely cannabis consumers. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Unlikely Cannabis Consumers
 Users who are unlikely cannabis consumers. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very unlikely Cannabis Consumers
 Users who are very unlikely cannabis consumers. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very likely Cannabis Consumers
 Consumers who very likely have a cannabis purchase intent. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Likely Cannabis Consumers
 Consumers who likely have a cannabis purchase intent. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Unlikely Cannabis Consumers
 Consumers who unlikely have a cannabis purchase intent. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very unlikely Cannabis Consumers
 Consumers who unlikely have a cannabis purchase intent. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.
Very likely Cannabis Consumers
 Users who are very likely cannabis pet services consumers. The data product is built on multiple sources of compiled regulatory data, national consumer and behavioral datasets. This “best-of-breed” approach, coupled with several proprietary identity resolutions and matching processes, make Statara’s national data file the most accurate and comprehensive on the market.