Baked Audiences – Insights Report

This report is based on a 2022 Statara survey of 5,349 adults ages 21+ in 19 recreational-use states. Survey responses were matched to Statara’s national consumer file – including demographics, interests, and media consumption habits – to uncover patterns underlying the consumption of cannabis products and misconceptions by potential customers that want to engage the marketplace, but don’t know how or don’t think they can.

In this report, cannabis dispensary operators, brands, marketers, and investors will learn how and where to engage with these potential customers and continue sustainable growth in the marketplace.