Baked Audiences – Custom Audiences

Statara creates a unique sales funnel for customer acquisition and revenue growth modeling and segmentation:

  • Utilizing our proprietary consumer database, Statara Identity Insights, Statara either ingests first party customer data from our clients or survey data that we collect and then matches those records to standardize and process them.
  • We then look at similarities of the collected data to the larger dataset and assign a score to the wider audience based on the likelihood of being a customer.
  • Modeling basically infers that if someone’s individual level data characteristics from Statara Identity Insights looks like an existing customer or self-reported customer, they would be a good target as a potential customer.

Customers can be segmented into different communications channels based on the data contained in Statara Identity Insights.